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Craft a Personal Brand Website That Truly Reflects You

Personal website structure checklist

Discover the exact pages, content, and strategy your website needs to stand out and connect with your audience — all inside this free, insightful guide.

Overwhelmed by what to include on your personal brand site?

Personal website structure checklist

You know you need a website, but where do you start? Should it be a portfolio? A blog? A service hub? How do you balance your story with your strategy?

This guide takes the guesswork out of building a personal brand site that feels aligned and performs.
Inside, you’ll learn the key ingredients that help you show up online with clarity, confidence, and intention.

Here’s What You’ll Learn

What’s Inside the Guide

  • 1. The core pages every personal brand site should include

    From your homepage to your contact page, each section of your website plays a role in telling your story and moving visitors toward taking action. This guide walks you through the structure and purpose of each must-have page.

  • 2. How to position your story, services, and authority without sounding salesy

    Your personal brand is more than a bio, it’s a narrative that builds trust. Learn how to craft an authentic About page, showcase your expertise, and frame your offers in a way that feels genuine and persuasive.

  • 3. Strategic design and layout tips to make your content shine

    First impressions matter. Discover how headlines, subheadlines, CTAs, and visuals work together to create a website experience that’s both beautiful and functional.

  • 4. Must-have elements that turn visitors into subscribers or clients

    It’s not enough to just be online…your website should be working for you. This guide reveals which elements help convert visitors, from testimonials and media features to service descriptions and lead magnets.

  • 5. How to turn your website into a lead-generating machine

    Learn how to weave in calls-to-action, free downloads, and list-building tools that capture attention and grow your audience without feeling pushy or overwhelming.

  • 6. Simple ways to build trust and credibility online

    Trust is the foundation of any personal brand. This guide shares subtle but powerful ways to build credibility like showcasing testimonials, highlighting credentials, and using design to reflect professionalism and polish.

Download Your Freebie

Ready to make your website actually work for you?

Download the personal brand website free guide

Download the free guide and get a clear, confident plan for your personal brand website — no tech headaches, no second-guessing.

Kia Dyson squarespace expert

Meet Your Designer

Hi, I’m Kia!

I'm Kia Dyson—Founder of Golden Launch Creative and a 2024 Squarespace Circle Day Speaker. I help modern brands, creatives, and entrepreneurs launch standout websites that blend strategy, style, and functionality. With years of experience in custom design and development, I specialize in building Squarespace sites that don’t just look good—they work hard for your business.

My deep understanding of composition, color, and storytelling is evident in my work. I view websites as living entities that should communicate the owner’s vision while engaging with visitors. This philosophy has attracted a diverse clientele, including celebrities, artists, and emerging talents, all drawn to my distinctive approach to digital presence.