Golden Launch Creative at Squarespace Circle Day 2024
Hello New York!
As a designer, one of the most impactful conversations I’ve had in my career happened at Squarespace Circle Day. Sharing the stage with other creative minds, I had the chance to discuss something close to my heart: Incorporating Identity into Web Design. For many of us, a website isn’t just a collection of pages; it’s a digital extension of who we are. When we infuse identity into design, we’re not just building a website—we’re creating a space that feels alive, authentic, and deeply connected to the client’s unique voice.
Designing with Purpose and Personal Identity
At Squarespace Circle Day, I focused on how designers can harness a client’s identity to shape every detail, from color choices and typography to imagery and layout. A well-crafted design should embody the personality of the brand and resonate with the target audience. In one of my recent projects, I worked with an author who wanted a digital space that mirrored the tone of their storytelling. By incorporating soft, inviting visuals with clean, minimalist layouts, the site became a place that felt intimate and connected—just as the client envisioned.
Connecting Identity with Functionality
An essential part of bringing identity into design is aligning it with the site’s purpose. I emphasized at Squarespace Circle Day that a design must be both visually compelling and user-friendly. When we tie a client’s story and style into intuitive navigation and clear functionality, visitors feel a seamless connection between what they see and how they interact with the brand.
Final Thoughts
Discussing Elevating Design through Identity at Squarespace Circle Day
Attending and speaking at Squarespace Circle Day was a rewarding experience, allowing me to connect with fellow creatives who share my vision. When identity is at the forefront of design, we’re not just making something that looks good—we’re making something that means something.
See more about From Clicks to Customers: Branding for Squarespace Ecommerce Sites here.
